Exploration of Online Marketing Strategies for Young Entrepreneurs Under the Background of Big Data Accuracy_Vol. 1 No. 2 (JBDC 2023)_Journal of Big Data and Computing (ISSN: 2959-0590)

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Exploration of Online Marketing Strategies for Young Entrepreneurs Under the Background of Big Data Accuracy

DOI: https://doi.org/10.62517/jbdc.202301204

Author(s)

Yan Li1,*, Zi Yang Liu1, Qian Zhang2

Affiliation(s)

1Graduate School, Kyonggi University, Suwon City, Gyeonggi-Do, 16227, South Korea 2College of Cyber Science and Technology, Shandong University of Political Science & Law, Jinan, Shandong 250014, China *Corresponding Author

Abstract

This paper mainly studies the development and breakthrough of young entrepreneurs in multi-sensory marketing strategies in online marketing. Based on the background of big data, the combination of online marketing and sensory marketing was studied and discussed by using qualitative research, focus groups, literature research, measurement research and other methods, and concluded that online sensory marketing is indeed a hot topic at present, which has been valued by young entrepreneurs and brands. Some progress has been made, but deeper extended studies can be conducted.

Keywords

Online Marketing; Sensory Marketing; Youth Entrepreneurship; Big Data; E-Commerce

References

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