Strategies for Reverse Logistics of E-commerce Company Electronic Waste based on Game Theory

DOI: https://doi.org/10.62517/jbdc.202401409

Author(s)

Jun Xie, Fagang Hu*, Ruimin Ding

Affiliation(s)

School of Business, Suzhou University, Suzhou, Anhui, China *Corresponding Author.

Abstract

The main parties involved in the process of implementing reverse logistics for electronic waste include e-commerce companies, service agencies, and individual consumers. This study utilizes game theory models and modern applied mathematics to focus on analyzing the interest relationships between e-commerce companies and various service agencies, as well as between e-commerce companies and individual consumers in China. An economic game relationship model is constructed to analyze the specific strategies and choices of each party. Game relationship between e-commerce companies and service agencies reveals that regulatory intensity and economic incentive mechanisms play a decisive role in motivating companies to participate in reverse logistics. By increasing rewards or penalties, service agencies can effectively promote companies to implement reverse logistics, achieving a balance between resource recovery and ecological protection. Game relationship between e-commerce companies and consumers indicates that consumers' environmental awareness and reporting behavior significantly influence corporate decisions. When consumers lack the willingness to participate due to high costs or low rewards, companies are more inclined not to implement reverse logistics. Conversely, appropriately increasing consumer reporting rewards and enhancing environmental awareness can drive companies to more actively establish reverse logistics systems.

Keywords

Reverse Logistics; Game Theory; Electronic Waste

References

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