Research on Innovation of Graphic Design Assisted by Artificial Intelligence

DOI: https://doi.org/10.62517/jbdc.202501301

Author(s)

Ping Lu*, Wenting Yao

Affiliation(s)

School of Design, Xi'an Technological University, Xi'an, Shaanxi, China *Corresponding Author

Abstract

Artificial intelligence (AI) is fundamentally reshaping the graphic design industry. Generative AI systems like Midjourney and Stable Diffusion empower creative generation, visual expression, and user interaction, significantly boosting design efficiency, expanding creative diversity, and enhancing personalized services. Through literature analysis, case studies, and experimental comparisons, this study identifies three core values of AI-assisted design: "efficiency revolution," "creative democratization," and "personalized services." It establishes a three-dimensional framework encompassing "technology empowerment, creative evolution, and ethical reflection." While AI applications optimize design workflows, they also face challenges including creative homogenization, technological dependency, and copyright disputes. Based on these findings, the study proposes a human-machine collaborative innovation model, emphasizing designers' transformation into "creative curators" equipped with interdisciplinary skills and AI toolchains. Future trends focus on multimodal AI integration, sustainable design, and tripartite collaboration ecosystems. This research provides a systematic framework for theoretical innovation and practical implementation in graphic design during the AI era, offering guidance for design education and industry transformation.

Keywords

Artificial Intelligence; Graphic Design; Innovation; AI Technology

References

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