Creative Marketing Plan of Yuanqi Forest Beverage in Chongqing China

DOI: https://doi.org/10.62517/jbm.202409101

Author(s)

Miao Zhou*, Xiuqin Li

Affiliation(s)

Quzhou University, Quzhou, Zhejiang, China *Corresponding Author

Abstract

As a domestic soft beverage focusing on low-sugar and zero-calorie, Yuanqi Forest is committed to providing a green and healthy drinking experience. In the Chongqing market, Yuanqi Forest is deemed in a highly competitive market, and how to adapt to local conditions, attract more consumer attention and recognition through innovative marketing strategies, improve the value chain in the Chongqing area, and seek long-term development to develop the most optimal plan is a subject of concern for business managers. This paper systematically builds a marketing strategic system for the sale of Yuanqi Forest in Chongqing region, which includes a framework for analysis of the marketing condition and elaboration on a clear strategic plan of action, with the aim of providing a reference for the development and implementation of a marketing strategy for beverage brands that want to quickly gain a foothold in the market.

Keywords

Creative Marketing; Soft Beverage; Low Sugar; Zero Calorie

References

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