Targeted Paths and Policy Supply for the High-Quality Development of the Digital Content Industry in Hangzhou City_Vol. 1 No. 1 (JBM 2024)_Journal of Business and Marketing (ISSN: 3005-5717)

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Targeted Paths and Policy Supply for the High-Quality Development of the Digital Content Industry in Hangzhou City

DOI: https://doi.org/10.62517/jbm.202409107

Author(s)

Ying Chen1, Dandan Zhao2,*

Affiliation(s)

1School of Business Administration, Zhejiang University of Finance & Economics, Hangzhou, Zhejiang, China 2School of Economics, Trade and Management, Xinjiang Institute of Technology, Akesu, Xinjiang, China *Corresponding Author

Abstract

Building a national digital content industry center and an international cultural and creative hub is Hangzhou's prime project to solidly advance cultural construction and comprehensively enhance the city's cultural soft power. With the drive from the transformation and upgrading of cultural consumption demands, Hangzhou's digital content industry has experienced a new leap. Film and television, performing arts, animation, publishing, education, deeply integrated with internet, big data, artificial intelligence, and other digital technologies. Thus, from the perspective of the current situation-problem-policy mechanism, this paper focuses on the digital content industry of Hangzhou, and proposes the paths and policies to promote the high-quality development of the digital content industry, including integration of "core business + digital technology", building "original IP + local characteristics cultural industry", exploring media matrix and a rich media platform, promoting Hangzhou story along "The Belt and Road Initiative", and expanding digital channels to build shared data.

Keywords

Digital Content Industry; High-Quality Development; Targeted Paths; Policy Supply

References

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