Analysis of the Impact of Internet Corporate Social Responsibility and Corporate Competitiveness

DOI: https://doi.org/10.62517/jbm.202409110

Author(s)

Shengyu Tian*, Wei Gao, Jiatong Han

Affiliation(s)

Department of Accounting, Harbin Institute of Finance, Harbin, Heilongjiang, China *Corresponding Author.

Abstract

In traditional industry, the form is at the bottom of the "smile" curve, with abundant human resources and low labor costs, which can generate ultra-high profits. With the rise of labor costs, we have to choose to move towards both ends of the "smile" curve. High tech technology is undoubtedly the answer to this challenge. Technological progress and possessing the core of technology will comprehensively promote the country's economic development. There are frequent incidents of lack of social responsibility among internet companies. Actively fulfilling social responsibility by internet companies is of great significance for social development and sustainable development of enterprises. This article is based on stakeholder theory to study the impact of fulfilling social responsibility by internet companies on their competitiveness. Exploring the impact on corporate competitiveness from four dimensions: shareholders, creditors, government, and employees. Furthermore, it can be concluded that corporate social responsibility has a positive impact on corporate competitiveness, ultimately achieving sustainable development. Furthermore, by examining the impact of the Internet economy on business operation models, platform based corporate social responsibility in the new economy, and the spillover effects of corporate social responsibility, we will analyze new measures of corporate social responsibility in the Internet economy.

Keywords

Social Responsibility; Enterprise Competitiveness; Internet platform; Stakeholders; Sustainable development

References

[1] You Yiwen. Research on the Relationship between Social Responsibility and Corporate Performance of Internet Companies. Cooperative Economy and Technology, 2023 (20): 119-121 [2] The 9th China Internet Corporate Social Responsibility Forum was held in 2022. Internet World, 2023 (02): 6-9 [3] Guo Quanzhong, Zhang Jinyi. Overview of Research on Corporate Social Responsibility Practice and Governance on Internet Platforms. News Enthusiasts, 2023 (09): 34-38 [4] Guo Quanzhong, Zhang Jinyi. Overview of Research on Corporate Social Responsibility Practice and Governance on Internet Platforms. News Enthusiasts, 2023 (09): 34-38. [5] LIND J T, MEHLUM H. With or WithoutU? The Appropriate Test for a U-Shaped Relationship. Oxford Bulletin Of Economics and Statistics, 2010, 72(1): 109-118. [6] The 8th China Internet Corporate Social Responsibility Forum was held in Beijing in 2021. Internet World, 2022 (01): 6-10. [7] Xiao Hongjun. Platformized Responsibility Fulfillment: A New Paradigm for Corporate Social Responsibility Practice. Economic Management, 2017, (3): 193-208. [8] Xu Liping, Hao Wenjiang. Research on Corporate Social Responsibility of Internet Platforms. Information Network Security, 2020 (S1): 40-43. [9] Qi Xue, Zhang Yichen The Social Responsibility Shift of Media Enterprises in the Context of "Common Prosperity" - Taking Internet Platform Enterprises as an Example. Media Economy and Management Research, 2022 (01): 153-170. [10] Liu Yi. Current Situation and Countermeasures for Corporate Social Responsibility Fulfillment of Listed Companies in China's Internet Industry. Old Brand Marketing, 2020 (11): 78-79