Research on Strategies for Short Video Users to Break the Information Cocoons under the Interference of Barnum Effect

DOI: https://doi.org/10.62517/jbm.202409112

Author(s)

Ruolin Xu

Affiliation(s)

School of Music, Jiangxi Normal University, Nanchang, Jiangxi, China

Abstract

Taking the information cocoons phenomenon of short video users as the research object, this paper analyzes the reasons for the formation of the short video information cocoon phenomenon under the interference of the Barnum effect, and clarifies that the algorithm push mechanism of the short video platform, the personalized psychology and subjective needs of users, and the network environment factors of the short video platform are the main factors that cause the information cocoon. It also discusses the phenomenon of short video information cocoons, which leads to imbalanced user understanding structure, obstruction of free expression of opinions, decreased social responsibility awareness, and its impact on short video operation and development. Subsequently, the paper proposes a series of strategies to enhance user perception, optimize video content quality, optimize platform service construction, strengthen comprehensive platform governance, and promote full government participation. It aims to help short video users break the information cocoons under the interference of the Barnum effect.

Keywords

Barnum Effect; Short Videos; Users; Information Cocoons

References

[1] Tao Feiyan, Cheng Cheng, Zhang Qianqian. Research on the Phenomenon of "Information Cocoons" in Short Videos: A Case Study of College Student Audiences [J]. Journal of News Research, 2020,11 (20): 42 [2] Hu Wanting. The Destruction of the "Information Cocoons" on the Construction of the Internet Public Domain [J]. Youth Journalist, 2016, (15): 26-27 [3] Yang Xuxuan. Research on the Impact of "Information Cocoons" and Network Culture on Lifestyle [J]. News Research, 2019, (1): 22 [4] Li Jiaqi. Analysis of the "Information Cocoons" Problem in the Era of Big Data [J]. Culture Industry, 2020, (24): 24-25 [5] Zhao Yue. Research on the formation factors of user information cocoons on short video platforms [D]. Shijiazhuang: Hebei University, 2022:41-42 [6] Zou Junchen. Research on the Formation Mechanism and Dynamic Evolution of Network Video User Information Cocoon [D]. Bengbu: Anhui University of Finance and Economics, 2023:44-45