Research on the Overseas Market Development of Cultural and Creative Thermos under the Background of Cross-border E-commerce_Vol. 1 No. 2 (JBM 2024)_Journal of Business and Marketing (ISSN: 3005-5717)

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Research on the Overseas Market Development of Cultural and Creative Thermos under the Background of Cross-border E-commerce

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DOI: https://doi.org/10.62517/jbm.202409207

Author(s)

Jinrui Cheng

Affiliation(s)

Ningbo University of Finance & Economics, Ningbo, Zhejiang, China

Abstract

In recent years, with the rapid development of social economy and science and technology, the emergence of cross-border e-commerce breaks the traditional international trade old model. At the same time, the cultural industry is booming, and more and more foreigners are attracted by cultural and creative products with Chinese characteristics. Various cultural and creative products go to the overseas market and present diversified characteristics. This paper takes the cultural and creative insulation cup as an example, cross-border e-commerce as the background, studies the development status quo, prospects and trends of cultural and creative products in the overseas market, and puts forward relevant suggestions to empower the cultural and creative insulation cup products.

Keywords

Cultural Industry; Export of Cultural and Creative Products; Cross-border E-commerce; Overseas Market; Cultural and Creative Insulation Cups

References

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