Research on the Construction of Traditional Chinese Liquor and Tea Culture Brand in Luzhou

DOI: https://doi.org/10.62517/jbm.202409213

Author(s)

Li Chun

Affiliation(s)

School of Law, Southwest Medical University, Luzhou, Sichuan, China

Abstract

Luzhou is the only city in China with two kinds of national famous Liquor (Luzhou Laojiao and Lang Jiu), the earliest area of tea tree germination at 30°north latitude on the earth, and has a reputation of China's Liquor city and China's Tea trees germination earliest Town, Liquor and tea industries are huge and related cultural resources are abundant. This paper studies from four aspects: research background, basic conditions and advantages, development dilemma and solution path. To cultivate and build traditional Chinese Liquor and tea cultural resources, the purpose is to build a unique brand of Chinese Liquor and tea culture in Luzhou.

Keywords

Traditional Culture; Chinese Liquor and Tea Culture; Construction of the Brand Culture

References

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