Research on Live Marketing of East Buy Holding Limited

DOI: https://doi.org/10.62517/jbm.202409215

Author(s)

Liu Jiang

Affiliation(s)

Philippine Christian University, 1648 Taft Ave.Cor.Pedro Gil St. NCR Malate, Manila Philippines

Abstract

Since 2020, China's live streaming e-commerce industry has shown impressive development. Based on the research status of live streaming e-commerce, this paper analyzes the current model and effectiveness of East Buy Holding Limited, as well as the marketing model adopted. Through the analysis of people, goods, and venues, this paper analyzes East Buy Holding Limited's "knowledge driven sales" live streaming marketing strategy from four aspects: differentiation, functionality, added value, and resonance, and provide suggestions on the 4V marketing strategy.

Keywords

Live Streaming Sales; 4V Theory; Knowledge Driven Sales; Marketing Strategy

References

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