The Development of Original Animation Industry in the Internet Era- Using Xiaoyan Animation Creative Space as an Example

DOI: https://doi.org/10.62517/jbm.202409223

Author(s)

Hanbing Zhao1, Kun Chui2, Tingting Sun3, Shuang Zhang3, Kexin Gao4

Affiliation(s)

1School of Tourism Management, Henan Finance University, Zhengzhou, Henan, China 2College of Computer and Artificial Intelligence, Henan Finance University, Zhengzhou, Henan, China 3School of Business Administration, Henan Finance University, Zhengzhou, Henan, China 4School of Art and Design, Henan Finance University, Zhengzhou, Henan, China

Abstract

With the continuous progress of Internet technology, the original animation industry is facing unprecedented opportunities and challenges. This paper first analyzes the development background of the original animation industry in the Internet era. Then, the challenges faced by the original animation industry under this background, such as technology upgrading, low content quality, and so on. To address these challenges, this article proposes a series of development strategies, including encouraging technological innovation and deepening market research. Through these measures, the original animation industry is expected to achieve more healthy and sustainable development in the Internet era.

Keywords

Internet Era; Original Animation; Industrial Development; Technological Innovation

References

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