IP Development Strategy for Traditional Scenic Spots in the Digital Era

DOI: https://doi.org/10.62517/jbm.202409310

Author(s)

Zhaofeng Yang

Affiliation(s)

Durham University, Durham, England, United Kingdom

Abstract

With the advent of the digital era, traditional scenic spots in China are facing transformation. Through a questionnaire survey analyzing the current tourism situation of visitors, this article identifies issues such as outdated tourism products, high prices, lack of innovative entertainment activities, and poor service quality. To address these problems, this article proposes a traditional scenic spot IP development strategy based on the digital context, including innovative digital products, implementing intelligent pricing strategies, upgrading digital entertainment, improving service quality, and innovative promotional strategies. The aim is to rejuvenate traditional scenic spots, inject new vitality into their tourism industry, and enhance visitor satisfaction.

Keywords

Digitization; Traditional Scenic Spots; IP Development Strategy

References

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