Definition and Theories of Theme Park Experience
DOI: https://doi.org/10.62517/jbm.202409314
Author(s)
Jiayi Du*
Affiliation(s)
School of Event and Communication, Shanghai University of International Business and Economics, Shanghai, China
*Corresponding Author.
Abstract
Theme parks offers customers typical experience consumption, and the core value is to create great experiences for consumers. Consumer experience can occur at every stage of consumption. Discovering the essence of tourism experience has been the focus of researchers. Consumer experience is a complex construct. Understanding consumer needs and creating a good experience for consumers have important implications for both academic research and management practice. Therefore, it is important to understand the definition and related theories of theme park experience. The controversy over the term experience in the marketing world comes from the different ways in which scholars understand it. Researchers study experience in many scenarios, which results in different understandings of experience. By reviewing the current mainstream experience research, it can be found that experience theory and traditional marketing theory are not consistent in many aspects. Numerous scholars have proposed new concepts and theories to advance the discipline, but the integration of the entire theoretical system is very limited. This paper analyzes and summarizes the definition and theories of theme park experience, finally offers several perspectives of further studies on theme park experience research.
Keywords
Theme Park; Experience; Experience Classification; Co-creation of Experience; Experience Theories
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