Research on China's Pure Electric Vehicle Market under the Background of RCEP_Vol. 1 No. 3 (JBM 2024)_Journal of Business and Marketing (ISSN: 3005-5717)

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Research on China's Pure Electric Vehicle Market under the Background of RCEP

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DOI: https://doi.org/10.62517/jbm.202409317

Author(s)

Yefan Qv

Affiliation(s)

School of Economics and Management, North China University of Technology, Beijing, China

Abstract

With the signing of the Regional Comprehensive Economic Partnership Agreement, trade relations between China and RCEP member countries have become increasingly close. In this context, international trade has ushered in greater opportunities. Recently, with the intensification of environmental problems, pure electric vehicles have become a hot spot in the emerging industry. The trade prospects of pure electric vehicles have aroused widespread concern. This paper takes pure electric vehicles as the research object, focusing on the current situation of China's pure electric vehicle market under the background of RCEP. The market attraction of RCEP countries to China's pure electric vehicle market is studied by using market attraction analysis method, and the optimal market for China's pure electric vehicle export is selected. This paper draws a conclusion that Japan is the potential market for China's pure electric vehicle export and puts forward countermeasures and suggestions for auto companies.

Keywords

RCEP; Battery Electric Vehicles; New Energy Automobile; Market Attractiveness; Target Market

References

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