Advantages, Problems and Strategies of Uniqlo Supply Chain

DOI: https://doi.org/10.62517/jbm.202409301

Author(s)

Qihong Lan

Affiliation(s)

Sichuan International Studies University, Chongqing, China

Abstract

In this paper, Uniqlo, a well-known Japanese clothing brand, is selected as the object of case study to explore the core advantages and existing problems of the supply chain and put forward optimization suggestions. We find that SPA, ECR and suppliers complement each other in good cooperation. Based on giving full play to their advantages, a resultant force is formed and continuously radiates, which enables Uniqlo to avoid the “bullwhip effect”, improve the operation efficiency of the enterprise, and maximize profits. Among them, SPA plays an absolute advantage. However, good supply chain capability has enabled Uniqlo to win the market among similar clothing brands, but there are also limitations. One is to bear the exogenous and endogenous risks of supply chain management alone. The other is the high investment cost of direct stores, such as the high Managing overheads, which leads to the high operating cost and slow expansion. Therefore, this paper puts forward some suggestions on optimizing supplier selection and transforming and upgrading marketing mode.

Keywords

Uniqlo; Supply Chain; SPA Mode; Optimization Strategy; Network Marketing

References

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