Exploring the Mechanisms of Value Chain Management's Impact on Bear Electric's Profit Model

DOI: https://doi.org/10.62517/jbm.202409401

Author(s)

Annie Wu, Wei Zhan*

Affiliation(s)

School of Business, Wuhan Huaxia Institute of Technology, Wuhan, Hubei, China *Corresponding Author

Abstract

In the context of the data era, small home appliance enterprises must further focus on their operational structure to stand out in the competitive landscape. They need to explore how to achieve transformation and sustainable development through innovative profit models. This paper employs the case study method, using Bear Electric, a listed company on China's A-share market, as an example. It analyzes the company's supply chain, production process, and sales channels from the perspectives of internal, vertical, and horizontal value chains. The study reveals the core elements of its profit model and their interrelationships. It also provides relevant recommendations for the company's sustainable development to help optimize Bear Electric's profit model. This research contributes to a deeper understanding of the operational and business models of small home appliance enterprises, promoting the healthy development of the small home appliance industry.

Keywords

Value Chain Management; Profit Model; Small Home Appliance Enterprises; Horizontal Value Chain; Vertical Value Chain

References

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