A Study of the Impact of the Aesthetic Experience of Travel Photography on the Attractiveness of Female Travelers: Take Xishuangbanna Starlight Night Market as an Example

DOI: https://doi.org/10.62517/jbm.202409410

Author(s)

Qi Yang*, Haili Zhang

Affiliation(s)

School of Geographical Science and Tourism, Zhaotong University, Zhaotong, Yunnan, China *Corresponding Author.

Abstract

In the development of "her economy", women's economy has become an indispensable force. By exploring the attractiveness of the characteristic travel photography in the Xishuangbanna Starlight Night Market, we can understand the psychology of female consumers who are engaged in aesthetic consumption, digging into the deeper purpose of female consumption, and provide a theoretical basis for promoting female tourism and aesthetic consumption. Using MEC theory, we constructed four value chains: "A attribute - C consequence - V value". The results of the study show that: becoming the ideal self and deeply pleasing oneself (the aesthetic emotional level of emotional feedback) are the core values pursued by female consumers when they first consume travel photography; perceiving "I am beautiful" and becoming more confident (the aesthetic spiritual level of subject-object integration) are the core values of female consumers when they consume travel photography again; experiencing the ethnic characteristics and local flavor of Xishuangbanna (the aesthetic-spiritual level of subject-object integration) is the core value of female consumers when they consume travel photography again. Experiencing Xishuangbanna's ethnic characteristics and local flavor (aesthetic sensory level of physiological stimulation) is an important reason for female consumers to travel to the Starlight Night Market for photography.

Keywords

Female Consumer Psychology; Aesthetic Experience; Travel Photo Shooting

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