Research on the Application of Big Data in Marketing Management
DOI: https://doi.org/10.62517/jbm.202409411
Author(s)
Yang Qingqing
Affiliation(s)
Suzhou Jiedeman Cultural Communication Co., Ltd. Suzhou, Jiangsu
Abstract
In the context of the new economy, there are increasingly more development opportunities for enterprises, while the industry competition and market challenges they face are gradually intensifying. In order to achieve high-quality sustainable development, enterprises should fully recognize that marketing management is aimed at profitability. In order to pursue sustainable development and competitiveness, optimizing the allocation of various resources in the enterprise is an effective means. Therefore, continuously improving the level of marketing management is crucial. Big data technology is a representative product of the digital age, and its application in enterprise marketing management can help companies adjust their marketing strategies in a timely and effective manner, achieve precision marketing, and improve marketing effectiveness. This article first analyzes the advantages of applying big data in marketing management, and then proposes the direction of big data application in enterprise marketing management, aiming to promote the dual improvement of enterprise brand influence and economic benefits through big data marketing.
Keywords
Big Data; Marketing Management; Application
References
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