Research on the Application of Artificial Intelligence and Big Data in Risk Management of High-Tech Enterprises_Vol. 1 No. 4 (JBM 2024)_Journal of Business and Marketing (ISSN: 3005-5717)

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Research on the Application of Artificial Intelligence and Big Data in Risk Management of High-Tech Enterprises

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DOI: https://doi.org/10.62517/jbm.202409415

Author(s)

ZhiYu Li

Affiliation(s)

Zhongnan University of Economics and Law, Wuhan, Hubei, China

Abstract

With the support of big data technology, the operation and management of high-tech enterprises will face various risks. Artificial intelligence technology is an advanced technology with intelligent characteristics and efficient and convenient application formed under the continuous development and improvement of big data technology. This article takes high-tech enterprises as the background to explore how to apply artificial intelligence technology to prevent risks in enterprise operation and management, and demonstrate the positive role of advanced technology. Through the analysis in this article, it can be concluded that typical risks faced by high-tech enterprises in their development process include technological risks, market risks, and financial management risks. The application of artificial intelligence technology can effectively carry out risk assessment and early warning, optimize supply chain processes using intelligent decision-making systems, and fully utilize data encryption technology to enhance the compliance of enterprise management, providing support for strengthening risk management and improving the effectiveness of high-tech enterprise management.

Keywords

High-Tech Enterprises; Big Data; Artificial Intelligence; Risk Management

References

[1] Zhu Yajun Research on the Application of Financial Informatization in Enterprise Risk Management [J] Financial and Accounting Studies, 2024 (26): 23-25. [2] Wang Yan, Zhong Xiaotong, Zhu Xinyi Research on Enterprise Financial Management from the Perspective of Artificial Intelligence and Big Data Technology [J] East China Science and Technology, 2024 (03): 74-76. [3] Du Chuanzhong, Cao Xiaoxi, Liu Shutong Artificial Intelligence and Competitiveness of High tech Enterprises: Mechanisms and Effects [J] Business Economics and Management, 2024 (02): 30-49.