Optimization Analysis of New Media Marketing Strategy in the Mobile Internet Era

DOI: https://doi.org/10.62517/jbm.202409507

Author(s)

Ting Pan*

Affiliation(s)

1Shanxi Polytechnic College, Taiyuan, Shanxi, China 2Philippine Christian University Center for International Education, Manila, Philippines

Abstract

This paper analyzes the optimization of the new media marketing strategy in the mobile Internet era. Starting from the new media marketing strategy in the new media environment, this paper studies the basic theory of the connotation of the mobile Internet era, the overview of new media marketing, and the overview of new media sales in the mobile Internet era. On this basis, relevant questionnaires were designed. Through the analysis of the results, the problems existing in the current new media marketing in the mobile Internet era were found, namely, the enterprise marketing efficiency was low, the enterprise marketing model was relatively single, the enterprise did not grasp the demand in time, the online and offline marketing was difficult to integrate, and the new media marketing investment was insufficient. In response to this situation, this article will propose countermeasures, namely strengthening precision marketing of new media, increasing new media marketing channels, paying more attention to user needs, attaching importance to integrated marketing of new media, increasing investment in new media marketing, providing theoretical guidance for related fields, and promoting the sustainable development of China's new media marketing industry, which is of great significance.

Keywords

Mobile Internet Era; New Media Marketing Market; Marketing Strategy

References

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