Marketing Case Study: Beast

DOI: https://doi.org/10.62517/jbm.202409515

Author(s)

Zhangchi Huang

Affiliation(s)

School of Business, Macau University of Science and Technology, Macau, China

Abstract

This research focuses on evaluating the market competition of BEAST, using SWOT analysis and 4P theory to analyze and reposition its market position. The evaluation shows that BEAST has potential risks but great development potential in the future.

Keywords

BEAST; SWOT; 4P; Positioning and Re-Positioning

References

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