Research on Pricing Decisions in Closed-Loop Supply Chains under O2O Recycling Model

DOI: https://doi.org/10.62517/jbm.202509101

Author(s)

Kai Wang1, Duanduan Sun1, Dongqing Yuan2,*

Affiliation(s)

1Business School, Jiangsu Ocean University, Lianyungang, Jiangsu, China 2Sciences School, Jiangsu Ocean University, Lianyungang, Jiangsu, China *Corresponding Author.

Abstract

With the development of the O2O business model, the O2O recycling model has also begun to rise. Under the O2O recycling model, consumers can use the money obtained from recycling waste for purchasing new or remanufactured products. Compared to the traditional channel recycling model, the O2O recycling model achieves the integration of online and offline resources, and the recycling price is unified. The article, based on the characteristics of waste product recycling under the O2O model, establishes an O2O recycling model pricing decision model for closed-loop supply chains to seek the optimal pricing strategy to promote the healthy development of remanufacturing closed-loop supply chains under the O2O recycling model, thereby obtaining the market conditions and development space for the implementation of the O2O recycling model.

Keywords

Dual-Channel; Pricing Decision; Closed-Loop Supply Chain; Remanufactured Products; O2O Recycling Model

References

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