Design Strategies for International Web Novel Platforms: A Case Study of Fizzo's Market Adaptation

DOI: https://doi.org/10.62517/jbm.202509111

Author(s)

XiaoBin Fang1,*, YuXing Liu2

Affiliation(s)

1Jinritoutiao Technology Co., Ltd., Shenzhen, Guangdong, China 2Lemon Technology Co., Ltd. Shenzhen, Guangdong, China *Corresponding Author.

Abstract

This paper discusses the strategies adopted by online novel platforms in the international market of online novels, especially Fizzo's product design strategies and methods for overseas markets. By analysing visual design elements, user interface considerations, and brand identity development for different factors, the study investigates how digital reading platforms adapt their services to meet the aesthetic preferences and usage habits of international audiences. The results show that excellent international adaptation needs to pay attention to regional aesthetic standards, user behavior patterns and content presentation styles. A case study of Fizzo shows that platforms targeting Western markets benefit from minimalist design principles, an emphasis on high-quality visual elements, and intuitive interactions that are familiar to local users. Through this research, it helps to understand the cross-cultural considerations necessary for the global expansion of digital content platforms, and provides advice and value for companies seeking to optimize their design strategies for an international audience in the webnovel industry in the future.

Keywords

Web Novel Platforms; International Market Adaptation; User Experience Design; Interaction Design; Digital Entertainment

References

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