Research on the Development Strategy of Everbright Bank’s Digital Transformation in the Context of Financial Technology

DOI: https://doi.org/10.62517/jbm.202509301

Author(s)

Huimin Wang, Ziling Luo*

Affiliation(s)

Guangzhou College of Commerce, Guangzhou, China *Corresponding Author

Abstract

Under the background of rapid development of digital economy, digital transformation of commercial banks has become the key to enhance competitiveness and adapt to market changes. Taking Everbright Bank as an example, this paper analyzes the internal and external influencing factors of its digital transformation by using the PEST model and the GREP model, and discusses how commercial banks can promote digital transformation in the context of financial technology. The study finds that Everbright Bank has constructed a comprehensive digital ecosystem covering various fields such as convenient bill payment, government services, inclusive finance, pension finance, etc. through its “123+N” digital banking strategy, which has significantly improved its service efficiency and customer experience. Meanwhile, Everbright Bank has achieved remarkable results in technology application, risk management and talent training, providing solid support for digital transformation. Through big data, artificial intelligence and other technological means, Everbright Bank has excelled in risk identification, monitoring and management, and its non-performing loan ratio has remained stable and asset quality has been safeguarded. The research in this paper provides more forward-looking and grounded suggestions for the digital transformation of other commercial banks.

Keywords

Everbright Bank; Digital Transformation; PEST Model; GREP Model

References

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