Research on the Export Status and Countermeasures of Minglu Textile and Garment Co., Ltd. under the Framework of the Belt and Road Initiative

DOI: https://doi.org/10.62517/jbm.202509303

Author(s)

Tingting Cui, Shuer Huang*

Affiliation(s)

Guangzhou College of Commerce, Guangzhou, China *Corresponding Author

Abstract

In this thesis, focusing on the export situation of Minglu Textile and Garment Co., Ltd. under the Belt and Road Initiative, the export status of the company was analyzed, then the factors of export changes and trade potential were explored based on the models; finally, it was revealed in this research that the company faces unstable trading environment, intensified market competition, and shortcomings in the development of its own technology, brand, talent, etc. in exporting. Countermeasures such as strengthening cooperation, differentiated competition, expanding the market, innovative investment, brand and talent building were proposed in response to these. This thesis provides theoretical and practical references for the company and similar enterprises to enhance export competitiveness and achieve sustainable development under the “Belt and Road Initiative”, enriches research achievements in related fields, and helps the textile and garment industry better integrate into the international economic cooperation pattern of the “Belt and Road Initiative”.

Keywords

The Belt and Road Initiative; Export Trade; Minglu Company; Trade Potential; Extended Gravity Model

References

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