Analysis of Brand Consumption Behavior in the New Media Environment-Content Analysis based on Online Purchase Records_Vol. 2 No. 3 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Analysis of Brand Consumption Behavior in the New Media Environment-Content Analysis based on Online Purchase Records

DOI: https://doi.org/10.62517/jbm.202509310

Author(s)

Ting Pan1,2,*

Affiliation(s)

1Shanxi Polytechnic College, Taiyuan, Shanxi, China 2Philippine Christian University Center for International Education, Manila, 1004, Philippines *Corresponding Author

Abstract

With the growth of e-commerce, online shopping has demonstrated significant advantages. The Internet has significantly impacted the high-spending segment of the younger generation, who are now becoming the primary force in online shopping. This article analyzes the product categories, purchase frequency, and trust levels of young consumers, exploring their attitudes towards online shopping. It also offers recommendations for product sales strategies to e-commerce platforms, focusing on aspects such as page design and payment security.

Keywords

Online Shopping; Brand Consumption Behavior; New Media Environment

References

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