Building a Southwest Cross-Border E-Commerce Hub: Research on Pathways to Enhance the Opening-Up Level of Meishan Tianfu New Area

DOI: https://doi.org/10.62517/jbm.202509407

Author(s)

Song Zou1,*, Jin Xie2

Affiliation(s)

1Sichuan Technology and Business University, Chengdu, Sichuan, China 2Geely University of China, Chengdu, Sichuan, China *Corresponding Author

Abstract

Against the backdrop of accelerated global digital economic development and the full implementation of RCEP, cross-border e-commerce (CBEC) has become a crucial pathway for inland regions to overcome geographical limitations and participate in international competition. As a vital node within the Chengdu-Chongqing Economic Circle, Meishan Tianfu New Area (MTNA) only commenced CBEC operations in 2023, resulting in a significant transaction volume gap compared to Chengdu. Based on field research and comparative analysis, this study identifies three core contradictions in the new area: "high logistics dependency," "weak industrial synergy," and "inadequate institutional innovation." It proposes a breakthrough path along three dimensions: "Channel-Platform-Institution." This involves constructing a "Two Ports, One Park" logistics system, establishing a GUZEC (Government-University-Zone-Enterprise-Chamber of Commerce) six-in-one collaborative innovation and talent cultivation platform, and implementing pilot initiatives like a "regulatory sandbox." The goal is to significantly increase CBEC transaction volume within three years and create a distinctive inland CBEC development paradigm. This research holds significant reference value for resolving the difficulties in developing an open economy faced by cities along the New Western Land-Sea Corridor.

Keywords

Cross-Border E-Commerce; Six-in-One Integration; Industrial Synergy; Inland Open Economy

References

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