A Study on the Impact of Strategic Leadership on Pop Mart's IP-Driven Business Model Innovation

DOI: https://doi.org/10.62517/jbm.202509409

Author(s)

Feifei Li1, Ju Wang2, Ao Zhang3,*, Hongyu Wang2, Shuang Zhi4

Affiliation(s)

1School of International Business, Jilin International Studies University, Changchun, Jilin, China 2SOCOL CORPORATION LIMITED, Changchun, Jilin, China 3School of Accounting, Jilin University of Finance and Economics, Changchun, Jilin, China 4Shanghai Yizhong Gentai (Group) Co., Ltd., Shanghai, China *Corresponding Author

Abstract

This paper explores the role of strategic leadership in Pop Mart's IP-driven business model innovation. Using data from 2018 to 2023 and regression analysis, it studies the impact of IP R&D investment intensity (RDII), cross-departmental collaboration frequency (CDCF), and globalization expansion speed (GES) on the IP derivative revenue ratio (DRR) and core IP user repurchase rate (URR). All three have a positive impact on innovation performance, with IP R&D investment intensity having the greatest impact, followed by cross-departmental collaboration frequency and globalization expansion speed. Strategic leadership, through resource allocation, organizational coordination, and global layout, is the key to the sustainable innovation of IP-driven business models, providing enlightenment for cultural enterprises.

Keywords

Strategic Leadership; IP-Driven Business Model Innovation; Innovation Performance

References

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