Analysis on Digital Management Status of Small and Medium-Sized Enterprises in Guangdong Province_Vol. 2 No. 4 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Analysis on Digital Management Status of Small and Medium-Sized Enterprises in Guangdong Province

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DOI: https://doi.org/10.62517/jbm.202509412

Author(s)

Yunfei Meng

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, China

Abstract

This study aims to analyze the current status and challenges of digital management in small and medium-sized enterprises (SMEs) across Guangdong Province, while proposing corresponding countermeasures. The research first defines the core concepts of SMEs and digital management, then conducts an in-depth analysis of current digital application levels across four key modules: production manufacturing, operational management, marketing services, and financial/human resources. It further reveals four major internal constraints hindering their development: lack of awareness and strategic planning, heavy financial investment pressures, technological and talent shortages, as well as data silos and outdated management processes. To address these issues, the study systematically proposes countermeasures from four dimensions: awareness and strategy, funding and costs, technology and talent, and data and management. It emphasizes the need to establish a "government-guided, enterprise-driven, service provider-supported, and society-coordinated" multi-stakeholder governance ecosystem. This approach aims to help SMEs in Guangdong transition from "instrumental" digital applications to "strategic" digital transformation, ultimately enhancing their core competitiveness.

Keywords

Small and Medium-Sized Enterprises; Digital Management; Digital Commerce; Enterprise Management

References

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