Take Volkswagen as an Example to Critically Analyze the Feasibility and Market Response of the Future Sustainable Development Strategy in the Automotive Industry_Vol. 2 No. 5 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Take Volkswagen as an Example to Critically Analyze the Feasibility and Market Response of the Future Sustainable Development Strategy in the Automotive Industry

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DOI: https://doi.org/10.62517/jbm.202509507

Author(s)

Ziteng Jia

Affiliation(s)

University of Reading, Reading, Berkshire, RG6 6AH, United Kingdom

Abstract

As a leading global automaker, Volkswagen's success in the traditional automotive manufacturing sector is unquestionable. As the market and environment evolve, the company is increasingly demanding green and sustainable development. Against this backdrop, Volkswagen has adjusted its business strategy in an effort to achieve new levels of success. This report provides a key overview of Volkswagen's current strategy, its global reach, and its international activities. This article explores the strategic transformation and market response of the automotive industry in the context of sustainable development, focusing on Volkswagen as the primary research subject. Against the backdrop of increasingly stringent environmental regulations and a shift in consumer preferences towards green mobility, automakers are accelerating their transition to electrification and low-carbon manufacturing. This article will evaluate Volkswagen's global strategic response using theoretical frameworks such as Porter's Five Forces Model, the OLI Model, and a SWOT analysis. Drawing on the case studies of Tesla and General Motors, this article analyzes the feasibility and limitations of Volkswagen's strategy in Europe, China, the United States, and the emerging African market, using publicly available financial data and sustainability reports.

Keywords

Sustainable Development Policy; Automotive Companies; Different Global Markets

References

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