The Mechanism of Internationalization Process for Emerging Economy Firms Based on Organizational Identity

DOI: https://doi.org/10.62517/jbm.202509517

Author(s)

Gege Wang*

Affiliation(s)

School of Tourism Management, Wuhan Business University, Wuhan, Hubei, China *Corresponding Author

Abstract

This paper employs a case study approach to explore the process and mechanism by which emerging economies firms achieve internationalization strategies from a dynamic balance perspective among market opportunities, organizational identity and capability building. The study finds that: (1) Organizational identity serves as a leading factor for the internationalization of emerging economies firms, with changes in organizational identity prompting these firms to formulate internationalization strategies. Market opportunities, acting as a necessary prerequisite, effectively facilitate the internationalization of emerging economies firms, while capability building drives and ensures the smooth realization of their internationalization processes. Both market opportunities and capability building are crucial practical factors for the internationalization of firms in emerging economies. (2) The essence of internationalization for emerging economies firms lies in the movement and reconstruction of dynamic balance among market opportunities, organizational identity and capability building. As emerging economies firms undergo internationalization, their organizational identities expand, while they simultaneously explore new market opportunities and enhance or establish corresponding capabilities.

Keywords

Emerging Economy Firms; Internationalization; Organizational Identity; Market Opportunity; Capability Building

References

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