Analysis of the International Competitiveness of Sichuan Liquor Cluster from the Perspective of Diamond Model

DOI: https://doi.org/10.62517/jbm.202509519

Author(s)

Yuyan Zhou*

Affiliation(s)

Chengdu Jincheng College, Chengdu, China *Corresponding Author

Abstract

China is the world’s largest producer and consumer market of spirits. However, compared with other world-renowned spirits, the export volume and value of Chinese Baijiu are rather small. This paper intends to use Porter’s Diamond Model to analyze the current development status of the Sichuan Liquor Cluster from six perspectives, which are divided into internal and external factors: factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, external opportunities and support. It also identifies the existing problems in the international competitiveness of the Sichuan Liquor Cluster and proposes corresponding solutions. The research aims to enhance the international competitiveness of Chinese Baijiu, address the overcapacity in the Chinese Baijiu industry, break the industry’s excessive dependence on the domestic market, and further promote the global dissemination of Chinese culture and strengthen the influence of Chinese culture.

Keywords

Diamond Model; International Competitiveness; Cluster

References

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