Funnel Reconstruction Empowered by Data: Theoretical Paradigm Innovation for Customer Lifetime Value Prediction

DOI: https://doi.org/10.62517/jbm.202509520

Author(s)

Chungching Wei

Affiliation(s)

Shenzhen Yunding School, Shenzhen, China *Corresponding Author

Abstract

This article focuses on the theoretical paradigm innovation of customer lifetime value prediction in the context of data empowerment, delves deeply into the limitations of the traditional customer funnel model in the data era, and analyzes the opportunities and impetus brought by data empowerment for funnel reconstruction. By introducing advanced technologies such as big data and artificial intelligence, a brand-new theoretical paradigm for customer lifetime value prediction has been proposed. The core elements, operation mechanism of this paradigm and its comparative advantages over traditional paradigms have been elaborated in detail. It aims to provide theoretical support and practical guidance for enterprises to better manage customer relationships and explore value.

Keywords

Data Empowerment; Funnel Reconstruction; Customer Lifetime Value Prediction; Innovation of Theoretical Paradigms

References

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