Research on Green Packaging Design for Agricultural and Sideline Products with Fujian Regional Characteristics

DOI: https://doi.org/10.62517/jbm.202509603

Author(s)

Yiwen Guo, Minhan Xie*, Yang Zhen

Affiliation(s)

Department of Creativity and Communication, Xiamen Huaxia University, Xiamen, Fujian, China *Corresponding Author

Abstract

With the development of the market economy and a growing collective awareness of sustainable development, there is an increasing market demand for green packaging design of agricultural products with regional characteristics. This paper focuses on the green packaging of Fujian's characteristic agricultural products. Through case studies and research, combined with the practical experience of designing green packaging for "Mingcha Baiji" Fuding White Tea, it proposes three promotable design principles. First, packaging must not neglect practical needs, and purely conceptual, formalistic designs should be avoided. Second, based on product characteristics, priority should be given to locally sourced renewable and eco-friendly materials. Third, regional cultural elements should be integrated into the packaging design, allowing green packaging to serve as an innovative medium for cultural communication.

Keywords

Green Packaging; Agricultural and Sideline Products; Regional Characteristics; Packaging Design; Sustainable Design

References

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