The Overseas Expansion of China's Medical Device Industry - Taking Mindray Medical as an Example

DOI: https://doi.org/10.62517/jbm.202509607

Author(s)

Feiran Deng

Affiliation(s)

School of Economics and Management, Xi'an Shiyou University, Xi'an, Shaanxi, China *Corresponding Author

Abstract

The dual forces of sustained expansion in the global medical device market and intensifying domestic competition in China have made going global an inevitable choice for Chinese medical device companies. Using Mindray Medical as a case study, this paper first compares its overseas expansion strategy with those of other representative domestic companies. Then, it focuses on analyzing Mindray's precise differentiation strategies in the United States and Indonesia. Additionally, the paper examines the countermeasures adopted by overseas manufacturers in response to the influx of Chinese companies and the challenges Mindray faces, such as patent and tariff barriers, as well as its competitive advantages in cost-effectiveness and innovative R&D. Addressing potential data privacy concerns related to its patient monitors, the paper proposes technical and compliance-based solutions. Based on this case study, the paper recommends that Chinese medical device companies prioritize policy compliance, adopt localization strategies, strengthen their intellectual property positioning, and pursue digital transformation to build sustainable international competitiveness.

Keywords

Medical Devices; Mindray Medical; Localization Strategy; Differentiation Strategy; Patient Monitors

References

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