Resilient Supply Chain Management in the Fan Economy: A Risk-Oriented Perspective on K-pop Merchandise

DOI: https://doi.org/10.62517/jbm.202509614

Author(s)

Siyan Zhao

Affiliation(s)

W. P. Carey School of Business Arizona State University, Supply Chain Management, Tempe Arizona 85281, United States

Abstract

The fan economy has become a defining characteristic of the global entertainment industry, particularly in the K-pop sector. Sales of merchandise often fluctuate significantly depending on idols' activity schedules and social media popularity. This volatility creates supply chain risks, such as inventory imbalances, logistics delays, and potential reputational issues. This article, from a risk management perspective, discusses how to build a resilient supply chain within the fan economy, using K-pop merchandise as an example. Combining theories of supply chain resilience and risk management, it is clear that key vulnerabilities lie in demand uncertainty, logistics vulnerabilities, and potential reputational risks. To address these issues, the study further explores several strategies, including establishing a flexible inventory system, rationalizing overseas warehouse layouts, promoting green logistics, and strengthening fan feedback mechanisms. Overall, resilience and transparency are key to maintaining competitiveness in the highly volatile fan economy market.

Keywords

Fan Economy; K-pop Merchandise; Supply Chain Resilience; Risk Management; Sustainable Supply Chain

References

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