Analysis of the Motivations and Characteristics of Young People Obtaining Emotional Value through Consumption Behavior in the Context of the Rise of the "Healing Economy"

DOI: https://doi.org/10.62517/jbm.202609109

Author(s)

Jingheng Zhan

Affiliation(s)

Yunnan Minzu University, Kunming, Yunnan, China

Abstract

In the era of the booming "healing economy", young people's recognition of "emotional value" is increasing, and they express their willingness to pay for it. Young people in different eras express their consumption intentions in their own ways. In the contemporary era, young people are burdened by academic and workplace pressures, social anxiety, and uncertainty about the future, which makes them yearn for emotional connection and understanding. Unlike middle-aged and elderly people, the consumption behavior of young people is rich and diverse. Among them, emotional frequency modulation and understanding and identification are the core motivation. In terms of consumption characteristics, it shows seeking spiritual healing and stress release through purchasing healing products or experiencing services and making up for personal emotional deficiencies or enriching personal experiences through virtual emotional experiences. Transforming collectibles, 2D merchandise, etc. into social currency and identity tags, and achieving emotional sustenance in subcultural circles.

Keywords

Youth Consumption; Emotional Value; Motivation; Characteristics; Healing Economy

References

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