Innovative Models and Practical Pathways of College Students’ Cross-Border Trade from A Cross-Cultural Communication Perspective

DOI: https://doi.org/10.62517/jbm.202609113

Author(s)

Cui Wenxin, Ke Zhao

Affiliation(s)

School of Foreign Languages,Guangdong University of Science and Technology, Dongguan, China

Abstract

With the rapid development of economic globalization and digital trade, cross-border e-commerce has become an important driver of international trade transformation. Supported by innovation and entrepreneurship education, an increasing number of college students are participating in cross-border trade by leveraging their foreign language abilities and digital skills. However, they still face challenges such as insufficient business communication competence, cross-cultural misunderstandings, and weak supply chain management capabilities. Previous studies have emphasized the importance of cross-cultural competence and global vision in cultivating international business talents (Zhao & Liu, 2026; Lu et al., 2026).Based on cross-cultural communication theory and international business communication theory, this paper analyzes the development foundations and major challenges of college students’ participation in cross-border trade. It proposes a four-dimensional innovative model including language communication, cultural adaptation, supply chain integration, and market operations. The study suggests that improving business English proficiency, strengthening cross-cultural awareness, optimizing supply chain management, and enhancing overseas market development strategies are essential for improving students’ practical capabilities in cross-border trade.

Keywords

Cross-Cultural Communication; Cross-Border Trade; College Student Entrepreneurship; International Business Communication

References

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