Research On the Protection of Trademark Rights in Intangible Cultural Heritage Names

DOI: https://doi.org/10.62517/jel.202414102

Author(s)

Dingfan Cao*

Affiliation(s)

China Jiliang University, Hangzhou, Zhejiang China *Corresponding Author.

Abstract

As an important part of human culture, intangible cultural heritage plays an important role in maintaining and developing cultural diversity. China, as one of the four ancient civilizations, is faced with protection problems while possessing numerous intangible cultural heritages. Under the existing trademark right protection system, there are disputes over the subject of trademark registration between multiple practitioners of the same industry in the same region, and the registration of trademarks of non-heritage names. Therefore, in this case, regulating unfair competition through the prior application exclusion mechanism has become one of the solutions.

Keywords

Intangible Cultural Heritage; Trademark Exclusivity; Trademark Registration; Prior Exclusion Mechanism

References

[1]Yang Yuan. (2019). On the Intellectual Property Protection of Intangible Cultural Heritage in China (Master's thesis, Shenyang University of Technology). [2]Luo, Zongkui. (2016). Trademark protection of "non-heritage" resources in Inner Mongolia. Journal of Guangxi Political and Law Management Cadre College (06), 79-82. [3]Wang Taiping &Yao Hehui. (2020). Trademark law. Beijing: People's University of China Press. [4]Wang Qian (2021). Intellectual property law course. Beijing: Renmin University of China Press. [5]Liu, Chuntian. (2003). Intellectual property law. Beijing: Higher Education Press, Peking University Press. [6]Luo, Zongkui. (2020). Practices, Problems and Countermeasures of Trademark Protection of Intangible Cultural Heritage. Cultural Heritage (02), 1-10.