Anti-monopoly Regulation on Self-preferencing of Internet Platform

DOI: https://doi.org/10.62517/jel.202414408

Author(s)

Yining Xu*

Affiliation(s)

China Jiliang University, Hangzhou,China *Corresponding Author.

Abstract

In the past two decades, relying on the rapid development of information network, internet platform enterprises and the platform economy have developed rapidly. A considerable number of platform enterprises with market dominance use their own advantages to implement preferential self-operation business. This paper analyzes the anti-competitive effect and the inevitable positive effect of self-preferencing on the internet platform finding the legal nature of self-preferencing, to demonstrate the practical significance of regulating self-preferencing of platform in anti-monopoly law enforcement. By using literature research methods, value analysis methods, and comparative analysis methods, this paper assess the anti-competitive effects and positive effects of self-preferencing, and learns from extraterritorial legislation to improve regulation of self-preferencing of platform enterprises in China. It’s found that drawing on the Gatekeeper system of the EU’s Digital Market Act can maintain the healthy competition order of the internet platform market. We should strengthen pre-supervision of platform self-preferencing and optimize the regulatory path of current laws to actively regulate the platform self-preferencing from the perspective of anti-monopoly.

Keywords

Platform Economy; Self-preferencing; Anti-monopoly Law; Gatekeeper System

References

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