Identification of Likelihood of Confusion in Trademark Infringement Cases

DOI: https://doi.org/10.62517/jel.202414507

Author(s)

Yizi Zhou

Affiliation(s)

China Jiliang University, Hangzhou, Zhejiang, China

Abstract

The identification function is the core function of trademark, and the essence of trademark infringement is that the source identification function of trademark is damaged, which leads to confusion, so the possibility of confusion is the core element in the judgment of trademark infringement. However, as the identification of trademark "possibility of confusion" is not yet in a mature stage in China, there are still some problems in judicial practice, such as how to analyze each consideration factor, whether there is a distinction of probative power and what kind of correlation exists between them. Therefore, on the basis of existing theories, combined with specific cases, this paper makes an in-depth discussion on the identification of "confusion possibility". It is hoped that the system of identifying the possibility of trademark confusion can be perfected by solving this problem.

Keywords

Likelihood of Confusion; Trademark Infringement; The Distinctiveness of Registered Trademarks; Multifactor Detection Method

References

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