Legal Regulation on Joint Credit Sanctions: A Perspective on Live Streaming Sales of Counterfeit Goods

DOI: https://doi.org/10.62517/jel.202614512

Author(s)

Siyu Ma

Affiliation(s)

School of Law, Shandong Technology and Business University, Yantai, Shandong, China

Abstract

While livestreaming ecommerce has driven the rapid growth of the digital economy, it has also given rise to unethical practices such as false advertising and counterfeit sales, highlighting systemic regulatory shortcomings including ambiguous legal definitions, weakened responsibilities of platforms, and fragmented crossdomain law enforcement. Existing studies have primarily focused on individual case accountability or institutional reforms, lacking a systematic examination of the new governance tool known as "joint credit punishment." This paper takes joint credit punishment as its main analytical thread and constructs a closedloop regulatory framework that encompasses three dimensions: technological empowerment, institutional coordination, and collaborative governance. The study proposes enhancing evidence collection through AIbased dynamic monitoring and blockchain traceability, establishing a dynamic linkage between credit ratings, market entry, and the intensity of supervision, and building a crossplatform, crossdepartmental, and crossborder collaborative regulatory data platform to achieve more precise and regular enforcement. The aim of this paper is to provide theoretical support and practical institutional solutions for the credit governance of livestreaming ecommerce.

Keywords

Joint Credit Disciplinary Action; Live Streaming for Sales; Regulation Against Counterfeit Goods; Collaborative Governance; Technical Supervision

References

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