Study on Development Countermeasures of Accounting Major Industry-Education Integration based New Business: Taking LNSF University as an Example

DOI: https://doi.org/10.62517/jhet.202415111

Author(s)

Haiyan Zhao*, Shixin Li

Affiliation(s)

Business School, Lingnan Normal University, Zhanjiang, 524048 Guangdong, China *Corresponding Author

Abstract

The emergence of the digital economy has brought about a shift in the traditional approach to talent development in the business sector. To align with the demands of the digital economy's evolution, a new paradigm of business has arisen. Industry-education integration stands as a pivotal endeavor to foster the harmonious growth of the economy and society, optimizing the structure of talent cultivation within the realm of new business science. It serves as the preferred method for universities to produce high-level applied professionals required by society. In this paper, we investigate the present situation and challenges related to industry-education integration in accounting programs at LNSF University within the context of new business science. We present strategies and recommendations for the advancement of industry-education integration in accounting programs, focusing on five key aspects: talent development objectives, curriculum design, teaching methodologies, faculty composition, and forms of school-enterprise collaboration. The aim is to provide insights for the reform of industry-education integration in accounting programs at applied undergraduate institutions. This paper offers valuable reference points for the ongoing transformation of teaching and learning within accounting programs at applied undergraduate universities.

Keywords

New Business; Combination of Industry and Education; Accounting Major

References

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