Research on the Reform Model of General Education Course in Public Relations Etiquette Practice Based on COAF Concept

DOI: https://doi.org/10.62517/jhet.202415547

Author(s)

Shanshan Hu1,2*

Affiliation(s)

1Business School, Lingnan Normal University, Zhanjiang, Guangdong, China 2Guangdong Coastal Economic Belt Development Research Center, Zhanjiang, Guangdong, China *Corresponding Author.

Abstract

This study takes the general course of "Public Relations Etiquette Practice" at Lingnan Normal University as a case study, and deeply explores the curriculum reform model based on the COAF concept. By clarifying course objectives, optimizing teaching content, innovating teaching methods, and strengthening practical activities, this study has successfully improved the teaching quality of the course and promoted the comprehensive development of students. In the cycle of construction, operation, adjustment, and feedback, the curriculum is constantly optimized to meet the needs of the times and the characteristics of students. This study provides reform ideas for this course at Lingnan Normal University, and provides useful reference and inspiration for the reform of general education courses in other universities.

Keywords

Public Relations; Etiquette Practice; General Education Courses; Creative Spirit

References

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