Research on the Problems and Development Strategies of College Student Entrepreneurship: A Case Study of Zengcheng District, Guangzhou

DOI: https://doi.org/10.62517/jhet.202515105

Author(s)

Kai Wang*, Kunsong Chen, Chao Chen

Affiliation(s)

Department of Artificial Intelligence, Guangzhou Huashang College, Guangzhou, Guangdong, China *Corresponding Author.

Abstract

In recent years, with the continuous reform of Chinese college entrance examination system and the ongoing expansion of university enrollments, Chinese higher education has gradually transitioned from the stage of massification to the stage of popularization. At the same time, the number of fresh graduates from Chinese universities has been climbing year after year, setting new records. The investigation and analysis of the current status of college students' entrepreneurship and the key influencing factors have significant theoretical and practical importance as well as guiding value. This paper first conducts a literature review, using internet tools to search for, collect, and examine academic literature, research theories, and data reports related to "college student entrepreneurship." Then, the paper selects "college students in the Zengcheng area of Guangzhou" as the research subjects and designs an online survey questionnaire based on feasibility principles and theories related to college student entrepreneurship. After that, the paper randomly distributes and collects the questionnaires within a certain scope to investigate the current status of college student entrepreneurship in the Zengcheng area of Guangzhou and their views on entrepreneurship. Finally, the paper organizes and analyzes statistical data from aspects such as "personal experience factors," "personal cognition or viewpoints," and "college students' choices and motivations for entrepreneurship." Based on the results of the analysis, the paper explores the key factors influencing college student entrepreneurship and provides guidance and reference value for college students who choose to start their own businesses at this stage.

Keywords

College Students in Zengcheng; Guangzhou; Entrepreneurship; Current Situation; Influencing Factors

References

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