Research on the Style Evolution of Animation Character Design and the Correlation with Audience Aesthetics from a Multi-Dimensional Perspective

DOI: https://doi.org/10.62517/jhet.202515327

Author(s)

Yin Cong

Affiliation(s)

Jingdezhen Ceramic University, Jingdezhen, china

Abstract

This paper aims to explore the relationship between animation character design and audience aesthetics, analyzing its historical evolution and influencing factors. With the continuous development of the animation industry, character design has become a crucial element in attracting audiences. First, the study reviews the history of animation character design, examining how technological advancements—from early hand-drawn animations to modern computer-generated imagery (CGI)—have influenced the shaping of character images. Second, the research focuses on the diversity of audiences and the evolution of their aesthetic preferences. Through surveys of audience groups across different ages and cultural backgrounds, the paper reveals variations in their preferences and expectations for character design. For instance, younger audiences may favor more exaggerated and personalized characters, while older audiences tend to prefer characters with traditional charm and complex emotions. Additionally, the rise of social media and online communities has provided audiences with feedback mechanisms, significantly increasing their influence on character design. Responding to such feedback has become an essential consideration for designers during the creative process. Finally, by analyzing case studies of classic and modern animation characters, the paper explores how these design elements drive industry innovation while meeting audience aesthetic standards. The study emphasizes that a deep understanding of the dynamic interaction between character design and audience preferences is vital for creators to succeed in a highly competitive market. The findings aim to provide theoretical support for animation industry practitioners and academia, encouraging further exploration of the evolving relationship between animation character design and audience aesthetics.

Keywords

Animation Character Design; Style Evolution; Audience Aesthetics; Multi-Dimensional Research; Cultural Influence

References

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