Study on the Development Status of "Village BA" in Dayu County, Ganzhou City, Jiangxi Province under the Background of Rural Revitalization

DOI: https://doi.org/10.62517/jhet.202515353

Author(s)

Liu Yi, Liu Binbin*

Affiliation(s)

Physical Education Institute, Nanchang Normal University, Jiangxi, China *Corresponding author.

Abstract

From the perspective of rural revitalization, this study systematically analyzes the development status, influencing factors, and social value of "Village BA" in Dayu County through interview and questionnaire surveys. the research reveals the following: 1. While the event has expanded in scale, issues persist, including homogeneous participation groups, inadequate infrastructure, and insufficient marketization; 2. the event has shown initial signs of economic driving effects, but cultural exploration remains insufficient, and local resources are underutilized; 3. Villagers demonstrate high participation enthusiasm, yet a long-term operational mechanism is lacking. Recommendations are as follows: 1. Establishing a pluralistic mechanism integrating government guidance, social collaboration, and villagers' self-governance. 2. Increasing infrastructure investment to promote the integration of culture, sports, and tourism; 3. Exploring cultural characteristics to create a differentiated brand; 4. Improving management standards to establish a sustainable model. This study provides theoretical and practical pathways for rural sports events to facilitate rural revitalization.

Keywords

Rural Revitalization; Village BA; Sports Events; Rural Culture

References

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