Application and Evaluation of Project-Based Learning in Exhibition Design Courses

DOI: https://doi.org/10.62517/jhet.202515527

Author(s)

Zijing Zheng*, Yiran Li

Affiliation(s)

Wuhan Business University, Wuhan, Hubei, China *Corresponding Author

Abstract

With the rapid development of the exhibition industry, visual communication design competence has become a core competitive skill. The course Exhibition Visual Communication Design plays a key role in cultivating students’ aesthetic perception, creativity, and practical abilities. However, traditional teaching methods often overemphasize theoretical instruction while neglecting hands-on practice and the learning process. Project-Based Learning (PBL), which emphasizes inquiry-driven and collaborative learning under authentic project contexts, provides a promising alternative for curriculum reform. Based on an extensive literature review, this study constructs a multidimensional evaluation framework centering on ‘learning out-come attainment-student competence develop-ment-learning process experience. Through questionnaires, classroom observation, and project work analysis, the study comprehensively assesses the effectiveness of PBL implementation in the course. The results offer theoretical and practical references for optimizing curriculum design and promoting similar pedagogical approaches.

Keywords

Project-Based Learning (PBL); Exhibition Visual Communication Design; Teaching Effectiveness Evaluation; Learning Outcome Attainment; Learning Process Experience

References

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