Research on Enhancing College Students' Innovation and Entrepreneurship Abilities in the New Media Era

DOI: https://doi.org/10.62517/jhet.202515550

Author(s)

Hui Huang

Affiliation(s)

Xi'an Physical Education University, Xi'an, Shaanxi, China

Abstract

With the rapid development of information technology, new media has become an important variable that affects the way society operates. As potential subjects of innovation and entrepreneurship, college students urgently need to systematically reconstruct their ability enhancement path in conjunction with the new media environment. This article starts from the basic characteristics of the new media environment, analyzes the changing trends of information dissemination, user behavior, and market structure, and reveals the limitations of traditional entrepreneurial models in resource acquisition, competitiveness, and information symmetry. On this basis, this paper explores how new media technology can promote innovation in college student entrepreneurship models through resource integration, opportunity expansion, and value dissemination. Specific paths are proposed, including precise positioning of segmented markets, construction of diverse revenue channels, emphasis on content ecology construction, strengthening community operation interaction, and optimizing data analysis applications. The research aims to provide theoretical reference for higher education practice and policy formulation, and promote college students to achieve high-quality innovation and entrepreneurship in the context of new media.

Keywords

New Nedia Era; Higher Education Institutions; Innovation and Entrepreneurship Capabilities; Improvement Path

References

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