Exploration and Practice of Integrating Business Education with Aesthetic Education in Local Business University

DOI: https://doi.org/10.62517/jhet.202615128

Author(s)

Weihong Xu

Affiliation(s)

Wuhan Business University, Wuhan, Hubei, China

Abstract

This paper explores how local business University can achieve the organic integration of business education and aesthetic education through the “He Ming Project” in the context of the new era. Taking Wuhan Business University as a case study, it provides a detailed analysis of the institution's specific practices and outcomes in curriculum development, activity implementation, organizational platform construction, and exhibition platform expansion. The research reveals that systematic and modular design and implementation can effectively enhance students' comprehensive qualities and promote their all-round development. This paper offers valuable insights and reference points for other business institutions.

Keywords

Business Education; Aesthetic Education; Integrated Development; He Ming Project; Comprehensive Quality Education

References

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